=== Pixel Cat: Elite ===
Contributors: fatcatapps, davidhme, ryannovotny
Donate link: https://fatcatapps.com/pixelcat
Tags: facebook pixel, facebook conversion pixel, custom audiences, facebook pixel events, facebook standard events, facebook retargeting, facebook custom audiences, standard events, Facebook Pixel WooCommerce, 
Author URI: https://fatcatapps.com/
Plugin URI: https://fatcatapps.com/
Requires at least: 4.0
Tested up to: 5.8
License: GPLv2 or later
License URI: http://www.gnu.org/licenses/gpl-2.0.html
Stable tag: 2.6.2

Facebook Pixel Management Made Easy. Set Up Facebook Pixel Events, Track Conversions & Build Custom Audiences With This Facebook Pixel WordPress Plugin.

== Description ==

= Facebook Pixel Management Made Easy =
Pixel Cat - Conversion Pixel Manager lets you add a Facebook Pixel to your site in a matter of minutes.

Confused by Facebook's pixel code? Wary of pasting a script into your theme?

Pixel Cat is a lean, simple plugin that avoids unnecessary bloat and does one thing well: letting you add the new Facebook pixel to your site with ease.

= Which features does Pixel Cat have? =
* Add the new Facebook Pixel to your WordPress site with ease.
* Hide your Facebook Pixel from logged-in users so you don't pollute your data.
* Create Facebook Pixel Events using our Event Builder.

= Why use Pixel Cat - Conversion Pixel Manager? =

There are multiple ways to add a Facebook Pixel to your WordPress site.

**1. Pasting your Facebook Pixel into your theme**
This approach isn't great for two reasons:
a) If you edit your live site and make a mistake when pasting your Facebook Pixel script into your theme, you could take down your website.
b) If your theme is updated with new features or security fixes, your Facebook Pixel code will be overwritten.

**2. Pasting the new Facebook Pixel script into a header/footer script plugin**
This is a valid approach, but has some disadvantages. General purposes "header script plugins" aren't built from the ground-up to support Facebook's Pixel. 

What this means is that :
a) These plugins lack Facebook-specific functionality.
b) These plugins will not adapt if Facebook changes their pixel again in the future. Since Pixel Cat is a dedicated Facebook Pixel Manager, we'll make sure make sure to stay compatible with future changes by Facebook.
c) These plugins usually don't support hiding your Facebook Pixel from logged-in users.


The bottom line is that Pixel Cat is the best way to add a Facebook Pixel to your WordPress site.

= Does Pixel Cat - Conversion Pixel Manager support the new Facebook Pixel? =
Yes. Pixel Cat is built from the ground up to support the new Facebook Pixel.

Pixel Cat does not work with the old "Facebook Conversion Pixel" that Facebook deprecated in 2016.

= Can I hide my Facebook Pixel form logged in users? =
Yes. You can hide your Facebook Pixels from logged in users by going to Settings -> Facebook Pixel Manager.

= Is Pixel Cat - Conversion Pixel Manager easy to translate? =
Yes. Pixel Cat - Facebook Pixel Cat is fully translateable. Please let us know if you're interested in contributing.

= Pixel Cat - Conversion Pixel Manager Feature Roadmap =
This is just the first version of Pixel Cat - we have tons of new features & improvements lined up. Do you have any suggestions? Please leave a comment in the support forums.

= Do you integrate with WooCommerce =
Yes, our our [pro plugin](https://fatcatapps.com/pixelcat/) makes setting up a Facebook Pixel WooCommerce integration a breeze. Not only that, Pixel Cat Premium lets you create a Facebook Product Catalog for WooCommerce. [Click here to learn more](https://fatcatapps.com/pixelcat/).

--[The Fatcat Apps Team](https://fatcatapps.com/)


== Installation ==

1. Upload the Pixel Cat - Conversion Pixel Manager plugin file (`pixel-cat.zip`) to the `/wp-content/plugins/` directory
2. Activate the plugin through the 'Plugins' menu in WordPress
3. Go to Settings -> Facebook Pixel Manager to configure your Facebook Pixel
 

== Frequently Asked Questions ==

= How to get started? =
After installing this plugin, simply go to Settings -> Facebook Pixel Manager and add your Facebook Pixel ID. Or, [view a quick-start guide here](https://fatcatapps.com/pixel-cat-quick-start/).

= What is my Facebook Pixel ID? =
You can find the Pixel ID in the Ads Manager here: https://www.facebook.com/ads/manager/pixel/facebook_pixel

Your Facebook Pixel ID is located on the right hand side of this screen.


== Changelog ==

= Pixel Cat: Elite 2.6.2 =
* Strengthen plugin security

= Pixel Cat: Elite 2.6.1 =
* Fixed bug initializing Conversions Pixels in Pixel Cat Lite

= Pixel Cat: Elite 2.6.0 =
* Added Facebook Conversions API option
* Added functionality for Ajax add to cart
* Admin UI overhaul
* Added Easy Pricing Tables 3 support
* Added instructions to see if your pixel is working correctly
* Fixed tax issue for Purchase event
* Fixed bug in event custom parameters
* Fixed hover event trigger
* Fixed Youtube video event tracking
* Tested up to WordPress 5.8.1

= Pixel Cat: Elite 2.5.5 =
* Removed unused button in Pixel Cat Lite
* Tested up to WordPress 5.6

= Pixel Cat: Elite 2.5.4 =
* Added toggle to turn off variations for big feeds
* Tested up to WordPress 5.5

= Pixel Cat: Elite 2.5.3 =
* Fixed WooCommerce integration issue
* Tested up to WordPress 5.4.2

= Pixel Cat: Elite 2.5.2 =
* Fixed missing image
* Tested up to WordPress 5.4.1

= Pixel Cat: Elite 2.5.1 =
* UI updates 

= Pixel Cat: Elite 2.5.0 =
* Added video event feature
* Added event matching for Dynamic Ads and variable products
* Improved WooCommerce product feed for variable products
* Merged WooCommerce & Easy Digital Download tab settings
* Fix search event not turning off
* Tested up to WP 5.4.0

= Pixel Cat: Elite 2.4.1 =
* Add "content_type" parameter to WooCommerce InitiateCheckout event
* Fix WooCommerce add to cart event not working with "redirect to cart after successful addition" option

= Pixel Cat: Elite 2.4.0 =
* Added Google AMP support setting
* Added integration with [Easy Pricing Tables](https://wordpress.org/plugins/easy-pricing-tables/)
* Added integration with [Optin Cat](https://wordpress.org/plugins/mailchimp-wp/)
* Added integration with [Landing Page Cat](https://wordpress.org/plugins/landing-page-cat/)
* UI update - integrations & settings are different tabs

= Pixel Cat: Elite 2.3.1 =
* Fix reported error "Can't use function return value in write context"

= Pixel Cat: Elite 2.3.0 =
* Tested up to WP 4.9.2
* Added ability to pause events
* Added multiple pixel support

= Pixel Cat: Elite 2.2.3 =
* Changed Advanced Matching email parameter from 'email' to 'em'

= Pixel Cat: Elite 2.2.2 =
* Added support for WooCommerce Redirect Thank You extension
* Improved editor navigation warning
* Improved behavior when WooCommerce or Easy Digital Downloads integrations are deactived
* Fixed 'is_plugin_active' related errors

= Pixel Cat: Elite 2.2.1 =
* Added new settings tab
* Moved events table to main tab
* Improved various texts and tooltips

= Pixel Cat: Elite 2.2.0 =
* Added optional parameters to WooCommerce & Easy Digital Downloads purchase event ( Lifetime value, coupon code, shipping/payment info )
* Added Advanced Matching for WooCommerce & Easy Digital Downloads guest checkouts
* Added time delay option for WooCommerce & Easy Digital Downloads ViewContent event
* Added mouse over CSS event trigger
* Added scroll down % event trigger option
* Added support link in plugins page
* Added WordPress/PHP filter for custom post types - fca_pc_custom_post_support
* Fixed Quiz Cat integration only available for premium levels
* Changed default exclusion from Admin & Editor to no default exclusion 

= Pixel Cat: Elite 2.1.0 =
* Add Easy Digital Downloads integration ( events and product feed )
* Add support for Google UTM parameters
* Add support for additional user parameters ( referrer, language, logged in status, post tags & categories )
* Add time on page support to all events
* Change WooCommerce product feed & product parameters to respect WooCommerce tax display settings

= Pixel Cat: Elite 1.1.4 =
* Update software licensing library

= Pixel Cat: Elite 1.1.3 =
* Renamed to Pixel Cat
* Add content_type parameter
* Fix license key activation

= Pixel Cat: Elite 1.1.2 =
* Fix only 5 posts showing up in event triggers

= Pixel Cat: Elite 1.1.1 =
* Add choice of field to use for product description ( Product Content or Short Description/Excerpt)
* Fix XML encoding issue on product feed for html special characters

= Pixel Cat: Elite 1.1.0 =
* Initial Release